Business Plan & Corporate Strategy

The Business Plan & Corporate Strategy programme provides the essential skills to design, structure and steer an entrepreneurial or strategic project.

In a competitive environment, the success of a business relies on a clear vision, a coherent strategy and rigorous planning. The business plan is a key tool for formalising a project, convincing partners and steering the growth of the activity.

This module offers a concrete approach to corporate strategy and business plan construction, integrating commercial, financial and organisational dimensions.

• Structure a business project
• Build a complete business plan
• Define a corporate strategy
• Analyse a competitive environment
• Evaluate the viability of a project
• Present and defend a project to partners

• Business plan design
• Strategic analysis
• Market research
• Decision-making
• Project management
• Project communication

• Introduction to corporate strategy
• Environmental analysis (SWOT, PESTEL)
• Market research
• Defining strategic positioning
• Building the business model canvas
• Constructing the business plan (strategic, commercial and financial sections)
• Financial forecasts (overview: revenue, expenses, profitability)
• Growth strategy
• Project presentation and argumentation
• Case studies and role-play simulations

• BTS students (MCO, NDRC, GPME, etc.)
• DCG students
• Individuals undergoing professional retraining
• Entrepreneurial project holders
• Employees wishing to develop strategic skills

• Bac level recommended
• Interest in entrepreneurship and strategy
• Analytical and synthesis skills

• Theoretical and practical lessons
• Real-life case studies
• Business plan construction workshops
• Role-play simulations
• Tutorials
• Individual coaching

• Case studies
• Multiple-choice tests
• Practical assignments
• Project presentation
• Continuous assessment

• Business creation or growth
• Project officer
• Assistant manager
• Entrepreneur / self-employed

• BTS / DCG
• Programmes in management, strategy or entrepreneurship
• Specialised Fortitude Academy programmes

This programme is accessible to people with disabilities. Reasonable adjustments can be offered according to needs, in coordination with the Fortitude Academy disability officer.

• A programme focused on business creation and strategy
• Concrete, operational approach
• Practical workshops and real-life cases
• Personalised support
• Development of key strategic skills