Business Creation and Management

The Business Creation and Management programme provides the essential skills to create, organise and steer a sustainable economic activity.

In an ever-changing environment, the success of an entrepreneurial project depends on mastering the legal, financial, commercial and organisational aspects of the company.

This module offers a comprehensive and concrete approach to entrepreneurship, from the creation phase through to day-to-day management and growth.

• Design a business creation project
• Choose an appropriate legal structure
• Build a business plan
• Organise and steer the activity
• Manage financial and administrative matters
• Grow and ensure the longevity of the business

• Business creation
• Activity management
• Strategic analysis
• Financial management
• Decision-making
• Performance management

• Introduction to business creation
• Identifying and validating a project idea
• Market research
• Choosing a legal status
• Building the business plan
• Foundations of financial management (expenses, income, profitability)
• Organisation of the activity (human resources, logistics)
• Commercial strategy and growth
• Activity steering and performance indicators
• Risk management and long-term sustainability
• Case studies and role-play simulations

• BTS students (MCO, NDRC, GPME, etc.)
• DCG students
• Individuals undergoing professional retraining
• Entrepreneurial project holders
• Employees wishing to create or take over a business

• Bac level recommended
• Interest in entrepreneurship and management
• Initiative and motivation

• Theoretical and practical lessons
• Entrepreneurial case studies
• Project creation workshops
• Role-play simulations
• Tutorials
• Individual coaching

• Case studies
• Multiple-choice tests
• Practical assignments
• Project presentation
• Continuous assessment

• Business creation or acquisition
• Activity manager
• Entrepreneur / self-employed
• Project manager

• BTS / DCG
• Programmes in management, business administration or entrepreneurship
• Specialised Fortitude Academy programmes

This programme is accessible to people with disabilities. Reasonable adjustments can be offered according to needs, in coordination with the Fortitude Academy disability officer.

• A programme focused on real-world business creation and management
• Concrete, operational approach
• Realistic case studies
• Personalised support
• A comprehensive view of entrepreneurship